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DESIGNING IDENTITY THAT RESONATES

With a foundation in web design, UI/UX, and digital product creation, I approach branding as more than just visuals—it’s about building a meaningful identity that reflects your story and speaks to your audience.

I combine creativity with structure—focusing on clean design, usability, and emotional connection. Whether it’s a new logo, a brand refresh, or a full identity system, I make sure every detail aligns with your values and vision.

Backed by years of QA experience, I bring a sharp eye for consistency, accessibility, and user-centered design. I value collaboration, clear communication, and always aim to deliver branding that not only looks beautiful—but functions with clarity and purpose.

SAMPLE WORKS

Project 1: Mental Wellness App for Women

Thumbnail Idea: Phone mockup showing the home screen with floral background, affirmation card, and circular mood tracker.

Tags: Mobile App · UI Design · UX Research · Figma

Description: Bloom is a mobile wellness app designed to support women’s mental health through daily affirmations, mood tracking, and mindfulness exercises. The brand identity centers around softness and self-compassion, using floral motifs, a feminine serif logo, and a pastel color palette to create a nurturing experience. I developed the UI around the brand’s core values: calm, clarity, and confidence.

PulseTrack – Personal Health Monitoring App

PulseTrack was designed with a calming and trustworthy identity to support users on their health and wellness journey. The branding combines soft colors, clean typography, and intuitive layouts to reduce anxiety often associated with health tracking. The overall look and feel reflect a digital wellness companion — supportive, minimal, and human-centered — making health monitoring feel approachable and empowering.